G Google Ads Performance
Total Spend
$538.97
4 active campaigns
Clicks
267
14,558 impressions
CTR
1.83%
Click-through rate
Conversions
13
All conversion actions
Avg CPC
$2.02
Cost per click
Cost / Conv
$41.46
Per conversion
| Campaign | Status | Spend | Clicks | Impr. | CTR | Conv. |
|---|---|---|---|---|---|---|
| PMax | Teacher Referral Program | Active | $275.19 | 149 | 11,421 | 1.30% | 5 |
| Search | Parents | Active | $213.77 | 71 | 1,328 | 5.35% | 0 |
| PMAX | Parents | Active | $32.47 | 33 | 1,196 | 2.76% | 8 |
| PMAX | Teachers | Active | $17.54 | 14 | 613 | 2.28% | 0 |
| Search | CUE 2026 | Palm Springs | Active | $0.00 | 0 | 0 | — | 0 |
| TOTAL | $538.97 | 267 | 14,558 | 1.83% | 13 |
Key Insight: PMAX | Parents is the efficiency champion — just $32.47 spend driving 8 conversions at $4.06 per conversion. The Teacher Referral Program drives the most volume with 5 conversions on $275 spend. Search | Parents has high CTR (5.35%) but no tracked conversions yet — worth reviewing the conversion tracking setup.
Meta Ads Performance
Total Spend
$265.64
5 active campaigns
Clicks
947
24,176 impressions
CTR
3.92%
Click-through rate
Purchases
18
Online purchases
Leads
4
Total leads generated
Website Leads
5
Leads from website
Avg CPC
$0.28
Cost per click
Cost / Purchase
$3.85
Per purchase
Cost / Lead
$66.41
Per lead
| Campaign | Status | Spend | Clicks | Impr. | CTR | Leads | Website Leads | Actions |
|---|---|---|---|---|---|---|---|---|
| Leads Campaign | Parents | Active | $103.69 | 83 | 3,579 | 2.32% | 4 | 4 | 4 leads, 36 link clicks |
| Parents | Sales Campaign | Active | $69.58 | 225 | 6,773 | 3.32% | 0 | 1 | 18 purchases, 24 add-to-carts |
| Traffic | Teacher Referral | Active | $61.78 | 530 | 10,026 | 5.29% | — | — | 263 landing page views |
| Traffic | Teacher Referral | CATE 2026 | Active | $24.65 | 95 | 3,295 | 2.88% | — | — | 78 landing page views |
| Teachers | Sales Campaign | Active | $5.94 | 14 | 503 | 2.78% | — | — | 1 view content |
| TOTAL | $265.64 | 947 | 24,176 | 3.92% | 4 | 5 | 18 purchases, 4 leads |
Key Insight: The Parents | Sales Campaign is a rockstar — 18 purchases on just $69.58 spend ($3.87/purchase) PLUS 1 website lead. Leads Campaign | Parents generated 4 leads at $25.92/lead. Traffic | Teacher Referral is driving massive volume at just $0.12/click with 263 landing page views. The new CATE 2026 campaign added 78 more landing page views for $24.65. Total: 4 leads + 5 website leads + 18 purchases across all campaigns.
⚡ Ad Changes This Period
Google Ads Changes
Campaign Optimizations by Anthony Melleka:
- Mar 12: Reduced keyword bid from $3.00 to $2.50 on Search | Parents (ad group criterion bid adjustment)
- Mar 12: Added negative keyword "activities" (exact match) to Search | Parents
- Mar 12: Added negative keyword "ideas" (exact match) to Search | Parents
- Mar 12: Added negative keyword "games" (exact match) to Search | Parents
- Mar 12: Bid adjustment on Search | Parents | Local ad group
- Mar 10: Added negative keyword "free" (exact match) to Search | Parents
- Mar 10: Added negative keyword "printable" (exact match) to Search | Parents
- Mar 10: Added new keywords to Search | Parents campaign
- Mar 6: Created new campaign: Search | CUE 2026 | Palm Springs
- Mar 6: Created new campaign: PMax | CUE 2026 | Palm Springs
- Mar 6: Created new campaign: Search | Spring Tutoring | $5/day
- Mar 6: Created new campaign: Search | Parents | Local
- Mar 1–5: Multiple ad group and keyword additions across all campaigns
Meta Ads Campaigns
Active Campaign Setup:
- 4 active campaigns running: Teachers Sales, Parents Sales, Teacher Referral Traffic, Leads Parents
- 4 campaigns paused and ready: CUE 2026 Booth Traffic (Mar 19-21), Conference Live Event Geofenced (Mar 16-18), Spring Tutoring Leads, CATE 2026 Referral Traffic
- CUE conference campaigns are staged and ready to activate for the Palm Springs event
✉ Email Marketing Campaigns
Two major email campaigns were created, edited based on feedback, and sent during this period — the Women's History Month 2026 campaign and the 98th Academy Awards / Oscars 2026 campaign.
📩 Women's History Month 2026 Email
Sent: Early March 2026 | Platform: Squarespace Email Campaigns
Delivered
98.57%
Opened
22.09%
Clicked
2.55%
Email Campaign Preview
Campaign Highlights
- ✅ WHM classroom resources promoted
- ✅ Featured diverse women leader bios
- ✅ Student activity packets highlighted
- ✅ Direct links to store products
Tasks Completed: Created WHM email → Edited based on feedback → Scheduled and sent
🎬 98th Academy Awards / Oscars 2026 Email
Sent: ~March 10, 2026 | Platform: Squarespace Email Campaigns
Delivered
98.81%
Opened
27.75%
Clicked
3.70%
Email Campaign Preview
Campaign Highlights
- ✅ 98th Academy Awards themed pricing ($9.98)
- ✅ Student Awards Show ceremony scripts
- ✅ Certificates and fast finisher activities
- ✅ Oscar-themed classroom engagement
Tasks Completed: Created Oscar email → Edited based on feedback → Scheduled and sent
☘️ St. Patrick's Day 2026 Email IN PROGRESS
Currently being finalized — edits to email and blog are in progress. Campaign will promote St. Patrick's Day classroom resources including themed worksheets and activity packets uploaded to the store.
📧 Subject Line Options
1. 🍀 St. Patrick's Day Activities Your Students Will Love
2. A Pot of Gold for Your Classroom This March 🍀
3. Make Your Classroom Lucky This St. Patrick's Day
4. Don't Miss These St. Patrick's Day Classroom Activities 🍀
👁️ Preview Text Options
1. Escape room, scavenger hunt & activity book — classroom fun starts at $2.99.
2. Grab St. Patrick's Day activities your students will love — or get the full bundle!
3. Fun learning activities, puzzles, and challenges starting at just $2.99.
4. Escape rooms, scavenger hunts & more — or grab all 3 in the bundle
Email Draft Preview
✓ Work Completed This Period
Content / Creative
- Content Created Oscar Blog — sections for Student Awards Show and WHM Oscar winners bio project
- Content Created Oscar Email
- Content Edited Oscar's blog based on feedback
- Content Edited Oscar's email based on feedback
- Content Created St. Patrick's Day Blog
- Content Created St. Patrick's Day Email
- Content Created Store Thumbnail for St. Patrick's Day
- Content Created Thumbnail for Fast Finishers Broadway
- Content Created Deck (company presentation)
Website / Store Updates
- Website Fixed Services dropdown menu
- Website Uploaded St. Patrick's Day resources into store
- Website Upload Fast Finishers Broadway to Printable Store
- Website Changed prices — discount is now regular price, worksheets to $0.99, activity packets to $2.99
- Website Incorporated "Buy 4 Worksheets get the 5th Free" deal on website and store page
Email Marketing
- Email Scheduled Oscars email
In Progress
- In Progress Make edits to email and blog for St. Patrick's Day
- In Progress Create Deck (this report)
Pending / Upcoming
- Pending Check on ads with turbo agent
- Pending Look into adding donation option for free items
- Pending Create real UGC Video for ads — parent testimonial
- Pending Bryan to set up new Meta and Google campaigns tagged to convention radius
- Pending Discuss "prices" keyword trigger with Lexi for social workflow
📊 Website Traffic & Sales Analytics
Squarespace Analytics — Last 30 Days
Visits
3.9K
-21% mo/mo
Bounce Rate
76.36%
+4% mo/mo
Unique Visitors
3.7K
-21% mo/mo
Pageviews
6K
-26% mo/mo
📸 Squarespace Dashboard Screenshot
💰 Top Products by Revenue (Jan 1, 2025 – Mar 13, 2026)
🥇 Wicked Figurative Language — $79.60
🥈 Disney ELA Packet — $54.53
🥉 DC Marvel ELA Packet — $46.74
📦 Top Products by Units Sold (Jan 1, 2025 – Mar 13, 2026)
🥇 Winter Break Activity — 236 units
🥈 Disney Animation — 180 units
🥉 Winter Olympics ELA — 159 units
Analysis: Website traffic dipped across all metrics month-over-month. The bounce rate increase (+4%) and visit decline (-21%) suggest seasonal timing or content refresh opportunities. With the upcoming CUE 2026 Conference (Mar 19-21) and St. Patrick's Day content launch, we expect traffic to rebound. Additionally, Meta Ads drove 18 confirmed purchases and Google Ads contributed 13 conversions during this period — showing paid channels are actively driving sales despite organic traffic dips.
Coming Up Next Week
Key priorities and upcoming milestones for Teachertainment
🎤 CUE 2026 Conference
March 19-21 in Palm Springs. Activate geofenced Meta campaigns + Google Search | CUE campaign. Booth traffic + conference live event campaigns are staged and ready.
🍀 St. Patrick's Day Launch
Finalize edits on St. Patrick's Day blog and email. Push content live and promote through social channels and email list.
📹 UGC Video Creation
Parent testimonial video for ad campaigns. This will give ads an authentic boost with social proof.
📊 Convention Ad Campaigns
Bryan to set up convention-radius targeted campaigns on Meta and Google for retargeting CUE attendees.
$ Combined Ad Spend Summary
Total Ad Spend
$778.19
Google + Meta combined
Total Clicks
1,113
Across all platforms
Total Impressions
35,291
Brand visibility
Purchases
18
From Meta Ads
Conversions
13
From Google Ads
Leads
4
From Meta Ads campaigns
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